The Federal Trade Commission testified before a Senate Hearing on digital privacy. As I exposed in a November report on your digital footprint, the FTC called online tracking “invisible” to the consumer.
The FTC is pushing for a universal Do Not Track option for browsing. Right now, browsers are introducing their own, individual do not track options that go by a variety of names. Your opt in or opt out options vary by browser based on the system they are using.
While the browsers are making great strides, more work needs to be done to make the options consistent and easy to use. I know a bit about this topic, but some of the current options are difficult to understand. They utilize different tools to make the system work, and some of the mechanics of it are technically advanced.
To learn about simple, easy ways to protect your identity online read my report on NewsChannel 5.