Post Office wants small businesses to keep sending junk mail

Consumers often look for ways to get rid of all their junk mail. It not only reduces waste, but it also reduces your risk for identity theft. Those pre-approved credit card offers are a dream to a thief looking to steal your personal information. There are agencies that help consumers get rid of this unwanted mail. As those campaigns have grown side campaigns like Mail Moves America have kickstarted to stall the stop junk mail efforts. Now, the Post Office is directly appealing to small businesses to continue sending that mail.

The Post Office launched the web-based service, “Every Door Direct Mail.”  It’s a way to market to small businesses with a simple way to reach every address every time.  The Post Office campaign says for as little as $14.5 cents you can send mailers to everyone in a neighborhood. No need to know the names or addresses of the people living in that area.

“Small businesses are the backbone of the American economy, and the Postal Service plays an important role in enabling their growth and commercial success,” said Paul Vogel, president and chief marketing/sales officer, U.S. Postal Service.  “We are providing a suite of mailing and shipping services tailored to the needs of small businesses to help them compete for customers and run their operations more efficiently.”

If you’d like to join the cause, there are sites like Mail Moves America that promotes the jobs associated with the direct mail industry. The companies say 3.5 million jobs are connected to direct mail, and that more than 300,000 small businesses depend on this type of advertising.

If you’d still like to get rid of that excess mail and stop the constant shredding, opt out for pre-approved credit cards and insurance offers. You can do this by calling 1-888-5-OPT-OUT or opt out online. You will need to give your social security number as it’s linked to your credit report.

The Direct Marketing Association, which coincidentally runs the “Mail Moves America” campaign along with businesses, also supports consumers with a Preference Service that allows you to get your name off lists for catalogs and the like. The catch here – it costs a $1 to opt out by mail.

The Postal Service is in desperate need of business as it faces closures. Will this be the lifeline that saves it or have too many people already dismissed excess mail as junk?

Related links you may like:
Steps you can take to protect your good name
10 consumer reports you should check

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One response to “Post Office wants small businesses to keep sending junk mail

  1. Pingback: Stop phone book delivery | Jenn Strathman