The Girl with the Dragon Tattoo DVD made to look pirated

Pirated movies are a big business, so it’s to be expected that movie renters are shocked when they look at the cover of DVD for the movie, “The Girl with the Dragon Tattoo.” The DVD is plain with no label. The title of the movie appears handwritten with a Sharpie.

When this DVD popped out of Redbox this weekend, we didn’t know what to do. We thought it was definitely a pirated movie.

We thought about calling Redbox so we wouldn’t later be held responsible. If it wasn’t a holiday weekend, we probably would have called first.

We popped the movie in the DVD player, and it played great. The typical warnings were displayed prior to the movie, and we never had an issue the entire length of this long movie. That dismissed my fears it might be bootlegged.

So, why was the label so plain? It turns out, Sony did this on purpose to the #1 DVD rental. On the Redbox website, there’s a note to renters that says, “The handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD.”

It’s a nod to the hacker in the movie. If you look closely, you can see that it’s not a handwritten note. You can see the digitization of the writing since it’s mass produced.

What do you think of the handwritten look to the DVD? Click comment below.

About these ads

4 responses to “The Girl with the Dragon Tattoo DVD made to look pirated

  1. Skye DeMicco

    Very timely blog! My husband and I had the same exact reaction this weekend until we closely examined the writing and like you, saw that it was printed. As always, great blog post with an interesting topic

  2. I just bought one on ebay and freaked! Glad I found this explination