Pirated movies are a big business, so it’s to be expected that movie renters are shocked when they look at the cover of DVD for the movie, “The Girl with the Dragon Tattoo.” The DVD is plain with no label. The title of the movie appears handwritten with a Sharpie.
When this DVD popped out of Redbox this weekend, we didn’t know what to do. We thought it was definitely a pirated movie.
We thought about calling Redbox so we wouldn’t later be held responsible. If it wasn’t a holiday weekend, we probably would have called first.
We popped the movie in the DVD player, and it played great. The typical warnings were displayed prior to the movie, and we never had an issue the entire length of this long movie. That dismissed my fears it might be bootlegged.
So, why was the label so plain? It turns out, Sony did this on purpose to the #1 DVD rental. On the Redbox website, there’s a note to renters that says, “The handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD.”
What do you think of the handwritten look to the DVD? Click comment below.