Tag Archives: QR code

New fuel economy labels unveiled for cars and trucks

Don’t be surprised if you see a different looking fuel economy sticker on your next new car.  The government announced the most dramatic changes in the 30 year old program.

The label will give you a better understanding of fuel efficiency, and it will be an interactive experience. The labels will have a QR code on them which stands for quick response technology.  You scan the code with your smartphone, and you’re able to immediately get rich data that will give you more insight into the product or business that contains the QR code.

In this case, the QR code will allow consumers to enter details on their commute and driving behavior so you can get the most accurate fuel economy data on the car you’re thinking about buying.

The new labels will give you a baseline estimate for fuel costs, but of course those vary based on the fluctuating price of gas and your driving habits. The label will also show you estimated savings and more information on the vehicle’s environmental impact.

“Today’s car buyers want the best possible information about which cars on the lot offer the greatest fuel economy and the best environmental performance. The new labels provide comprehensive information to American car buyers, helping them make a choice that will save money at the gas pump and prevent pollution in the air we breathe,” EPA Administrator Lisa P. Jackson said.

Consumers may begin to see the new labels on 2012 model year cars if the manufacturer voluntarily decides to implement the changes sooner. It won’t be a requirement until 2013 model year cars.

QR codes make your shopping experience interactive at Home Depot

QR codes are starting to pop up in many places. I first spotted one in the Cleveland area in January at a beverage store on the West Side.  They’ll soon fill downtown businesses giving you access to money saving deals and menus.  I’ve seen them on CNN, and in direct mail.  Now, a giant retailer is joining the QR craze.

The Home Depot will use QR codes to give consumers product ratings, reviews, How-To guides, or access to the online store.   You’ll start to see the codes this week in the print ad for Martha Stewart Living kitchens.   You’ll also see them on store shelves, signs, and other traditional marketing material.

QR stands for quick response technology. Consumers get a quick response when they scan the code wherever they see it.  The code offers you something extra like money saving deals, extra audio visual information at a museum. According to ScanLife, the company teaming up with The Home Depot to bring the technology to consumers, mobile barcode scanning is up 1600% since 2010.

Many smartphones come with QR scanning technology, but as my report in February showed all scanners are not the same. Some work better than others, and it often involves a series of tests to find the right scanner. Spending time doing that can save you time and money as QR codes become mainstream in the next few years.

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Do you know what this picture is?  It’s appearing on business signs, in magazines, and other promotions.  It’s a QR code, and stands for quick response technology.

The codes have been used in Japan for years, and started out being used to keep track of parts in an automotive setting. Now, these codes can save you money. They are just catching on in the United States.

Marketing experts predict you’ll see these on business cards, T-shirts, taxi cabs, etc. in just a few years. See how the technology works, and why there are still some bugs in it.

Click on the NewsChannel 5 story to see what apps our expert recommended and our tech staff. Just note, they don’t always work on every phone. You really have to shop around for the best app for your phone.