Tag Archives: Verizon Wireless

Verizon asks customers if they want to be tracked

Courtesy Verizon Wireless

A year ago, I reported on the digital footprint we all leave behind when we search the Internet. While unnerving, there are steps you can take to increase your privacy online like using your browser’s Incognito or Private Browsing mode. However, I think we only know half of what is collected about us. As marketers look for ways to make money online and on mobile, we’re learning more about how our personal information is collected. Verizon Wireless is telling customers they collect certain information about them, and if you don’t like it opt out.

Verizon told customers it is updating its privacy policy since it’s using information in new ways. It’s collecting information to make mobile ads more relevant to each user, and for certain business and marketing reports. The marketing report might say 10,000 sports fans visited a site and 60% were male, but the information will not be personally connected to you.

Verizon says it will collect information like the addresses for sites you visit, search terms you use, apps and features used, location of your device, data and calling features used, amount of use, demographic information like your age and whether you are a sports fan.

Verizon says it would want information like your location to tell marketers that a certain percentage of people take a certain highway during rush hour. Verizon says that specific information would likely be combined with data from other wireless carriers. Does that mean we’ll see billboards along that highway targeting certain demographics? It’s a unique opportunity to gather specific marketing research that otherwise wouldn’t be available, but it’s not without critics.

The Federal Trade Commission is proposing a do not track option for browsers. Originally, it was described as similar to the do not call list. It’s a bit more complicated than that, and the FTC says it doesn’t want to run this list and is encouraging browsers to enact do not track standards or lists.

When privacy first became an issue, I was totally opposed to a company collecting this information about me. I know they do it with long-standing things like loyalty or frequent shopper cards, but the collection of data online and on mobile devices seemed more intrusive to me at first. I guess I believed it was intrusive because I didn’t sign up for a web browser to collect my information, but I did sign up to get rewards from my local grocer or the online shopping site that earns me cash back.

As I’ve dwelled on this more, I’m beginning to get a bit complacent about it. We are tracked whether we are driving down the street and caught on a surveillance camera, or our digital habits are tracked. I think companies should be more upfront about it and request our permission. I don’t like this data collection, but it’s beginning to become expected if you use a digital device.

Related links you may like:
Update your browser to surf more privately
Erase your digital footprint
FTC wants browsers to adopt do not track proposal

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Survey says Verizon tops in cell phone marketplace

Courtesy Verizon Wireless

Can you hear me now? How about now? Are these familiar questions? According to a J.D. Power and Associates survey you may not be asking these questions if you have Verizon wireless.

J.D. Power released its second Wireless Network Quality Performance Study of the year. The study found the performance varies widely depending on the type of activity you’re doing on your handset. More wireless customer have trouble making a call compared with messaging and data-related activities.

Verizon Wireless ranked highest in the Northeast, Mid-Atlantic, Southeast, Southwest and West regions. That’s five out of six regions. The study found customers have fewer dropped calls, transmission failures, and late text messages compared with regional averages.

U.S. Cellular ranked highest in the North Central reason. According to the survey, U.S. Cellular had fewer dropped calls, audio problems, failed voicemails, and lost call compared to the regional average.

“Based on the varying degree of consistency with overall network performance, it’s critical that wireless carriers continue to invest in improving both the voice quality and data connection-related issues that customers continue to experience,” said Kirk Parsons, senior director of wireless services at J.D. Power and Associates.

The study found consumers spend an average of $10 more when they switch from a previous carrier to get better coverage.

The study collected data on calling, messaging, and data. It looks at 10 problem areas including dropped calls, calls not connected, audio issues, failed/late voicemails, lost calls, text transmission failures, late text message notifications,Web connection errors, email connection errors, and slow downloads.  The survey is based on the responses from 22,110 wireless customers.

The survey also found trends changing. We’re using fewer minutes than 2009, and more text messaging. The average wireless customer sent/received an average of 500 text messages a month. That’s about 39 every two days.

Verizon iPhone 4 sales hit records

Verizon iPhone 4 sales are breaking records according to the carrier.  It stopped pre-sales to existing customers.  Now, you’ll have to wait until February 10th for your chance to order the phone on the Verizon network.

“In just our first two hours, we had already sold more phones than any first day launch in our history. And, when you consider these initial orders were placed between the hours of 3 a.m. and 5 a.m., it is an incredible success story. It is gratifying to know that our customers responded so enthusiastically to this exclusive offer – designed to reward them for their loyalty,” said Dan Mead, Verizon Wireless President and Chief Executive Officer.