How loyal a customer are you? Costco recently raised membership prices, with the basic fee rising by just $5. It’s not a lot of money, but I heard the shoppers behind me comment about it as they walked past customer service on their way out the store. The fee got some press, but it probably won’t change loyalty because customers know Costco saves them money and offers a good warranty and return policy.
Not surprising that Costco ranked high in Temkin Group’s most loyal company ratings. Temkin is a customer experience research and consulting group that bases the rating on feedback collected by consumers.
Here’s a look at the top 10 loyal companies:
5. Sam’s Club
7. BJ’s Wholesale Club
Most of these are retail establishments, with the exception of USAA. The top rated airline is Southwest ranking 19th overall. Vanguard is the top rated investment company ranking 20th. TriCare is the top rated health care company ranking 21st overall. At 22nd, is the top rated hotel Hyatt.
Temkin also has forgiveness ratings, trust, customer service, experience, and web experience ratings. Not surprising, many of the top loyal companies also did well with customer service.