The election is a month away and voting is already a circus in Ohio. Every morning as I was to work past the Board of Elections, there are a dozen or so people and their signs trying to sway voters. Early voting is strong in Ohio, and it’s top of mind for many with one interesting debate in the record books. JetBlue is jumping into the action and offering free flights to more than a thousand voters whose candidate doesn’t win. (It’s advertising 2012 seats, but it’s 1006 roundtrip flights).
The program is called Election Protection and allows you to enter to win a free trip out of the country if your candidate doesn’t win. To enter, you need to select a candidate and an international destination. Your options include the following: Bermuda, St. Maarten; St. Lucia; Barbados; Dominican Republic (Samana, Santiago, Santo Domingo, La Romana, Punta Cana, or Puerto Plata); Nassau, Bahamas; Cancun, Mexico; Costa Rica (either Liberia or San Jose); Aruba; Colombia (either Cartagena or Bogota); Grand Cayman; Jamaica (either Kingston or Montego Bay); or Turks & Caicos.
To register, Facebook was the only available option when I played around with it. Just know you are giving up your Facebook profile information to enter the contest. I know a lot of companies do this, but it’s also a privacy issue. Just understand what you are doing when you sign up.
If your candidate loses you get one entry into the Sweepstakes. You can’t enter more than once. 1,006 winners will be randomly selected on or around November 7th. You’ll be notified by email.
The winners get a travel certificate for the base fare of a roundtrip JetBlue flight originating within the U.S. to one of the cities listed above.
Of course there is a slight catch. You don’t have long to travel. You have to take your vacation between January 8, 2013 and February 13. My guess for the small timeframe – the beginning of the new year is a slow travel time right before Spring Break.
Also, you’ll need to pay the taxes and fees which is customary with most of these awards. If you want a free vacation and don’t mind sharing your political affiliation and Facebook profile with the airline, this might be for you.
What do you think of this marketing gimmick? Click comment below.