Browsing Tag


Consumer News / Consumer Tips / Saving money

Publicizing your purchase to save money

On March 15, 2012

Retailers are looking for new and creative ways to advertise as mass media shifts from television and print to online. Social media plays a huge role in making nothing — something. Tweets, re-tweets, and shares on Facebook are great ways to expose a new product or service to potentially new customers.  Special promotions are often offered to followers or those who…

Consumer News / Consumer Tips

Google wants your phone number — why?

On March 13, 2012

Google recently changed its privacy policy combing more than sixty policies into one. The updated policy also allows Google to more directly target ads to your specifications. The change only impacts users who log into one of the Google services, but it still sparked criticism. So, imagine the surprise of some users when Google began asking for phone numbers. Several companies…

Protecting your identity / Ripoff alert / Tech

Zappos customers on alert after cyber attack – the lesson for all of us

On January 16, 2012

Cyberfraud is always rampant, but what’s next this week? Online shoe retailer, Zappos, is warning customers that their personal data may have been accessed including your email address, name, billing and shipping address, phone number, and the last four digits of your credit card number, and maybe even a scrambled version of your password. Yikes! The email sent to customers…

Consumer News / Tech

Verizon asks customers if they want to be tracked

On November 22, 2011

A year ago, I reported on the digital footprint we all leave behind when we search the Internet. While unnerving, there are steps you can take to increase your privacy online like using your browser’s Incognito or Private Browsing mode. However, I think we only know half of what is collected about us. As marketers look for ways to make…

Consumer News / Consumer Tips

Barnes & Noble wants customer information from Borders

On October 4, 2011

As Borders stores close, there’s a new debate — what should be done with your personal information? Customers are getting emails from Barnes & Noble letting them know the company bought Borders’ customer list. In the letter, Barnes & Noble admits it bought Borders brand trademarks and customer list to earn new business. The store says the subject matter of…

Consumer News

Why do apps want so much access to our smartphone?

On July 20, 2011

If you have an Android phone, you’ve seen all the access apps want to our phones from control of our hardware to access to our contact list. It begins to wonder how much information about you and your phone is sitting on a server somewhere. SecureState told me iPhone apps don’t ask for the permissions because iPhone allows limited access…